TRADEMARK USAGE GUIDELINES

 

  1. ACH Direct list of trademarks:
    • ACHDirect – ACH Direct
    • PaymentsGateway™
    • VirtualTerminal™
    • SoftTerminal™
    • DirectBilling™
    • ATMVerify®
    • IDVerify™
    • ATMCheck®
    • DirectRecovery™
    • Transporter™
  2. Only a graphic provided by ACH Direct may be used to display the ACH Direct logo.
  3. The required font for all ACH Direct trademarks, including the ACH Direct logo is Verdana.
  4. The appropriate designation (™ or ®) must be used at least the first time an ACH Direct trademark (including the name “ACH Direct”) appears in a publication, but need not be used each time the trademark is used in a publication if it is used in a way that the reader is clearly placed on notice. Use the following standards to decide when and how to designate a trademark:
    1. If there are multiple uses of the trademark throughout a publication, an explanatory note on the cover sheet or title page of the publication in the following format will be sufficient:

    “ACH Direct is a trademark of ACH Direct, Inc., used under license” or (when registered) “ACH Direct is a registered trademark of ACH Direct, Inc., used under license”

    1. The note described in (a) above may not always be appropriate, particularly if the document is such that portions of it may be used separately without reference to its beginning. If so, use the following guidelines:
      1. Display a trademark each time it appears in a table of contents, a chapter or section heading, or a picture or figure caption.
      2. Mark a trademark the first time it is used in each part of a publication, which is likely to be independently referenced.
      3. If in doubt, use additional markings rather than fewer.
    2. Always mark the trademark on covers of publications, in advertisements and press releases.
    3. If in doubt, mark the trademark the first time it is used on each page of copy.
  5. How to use the ACH Direct logo correctly:
    • Maintaining consistency in the use of the ACH Direct logo is essential for protecting the value of the ACH Direct brand.
    • Do not redraw or alter the logo in any way
    • Do not attempt to recreate the logo with a similar font
    • Only one logo should appear on any surface of your design
    • Do not use multiple repeated logos close together to form patterns, chains or borders of any kind
    • Do not use the ACH Direct logo as a bullet point
    • Do not use the logo as a background for text or headings
    • Make sure there is enough clear space around the logo; provide minimum ½ inch white space on all sides (exceptions must be approved in advance of use by ACH Direct)
    • If displaying ACH Direct logo on printed material and in color, appropriate PMS colors must be maintained (color numbers: 429 and 555)
    • Logo may be displayed only in appropriate colors or black
    • Logo cannot be “reversed out” or displayed on a colored background
    • NOTE: on application – change phrasing for documents needed from “formulation” to “formation”
    Revised February 2009
    Subject to change without notification